One of the most common questions businesses ask is how much a website actually costs in Australia. The short answer is that it depends on what you need, but having a clear price guide makes planning a whole lot easier.
This guide breaks down real world pricing for 2025 based on the websites we build every week across Australia. Whether you need something simple or something more custom, this will give you a realistic idea of what to budget.
What Affects the Price of a Website?
These are the main factors that push your budget up or down:
- How custom the design needs to be
- The platform you choose (WordPress, Shopify, Webflow, Next.js etc)
- Number of pages
- Extra features like bookings, memberships, e-commerce or any kind of integrations
- SEO and speed optimisation
- Ongoing support requirements
Basic Business Website
Approx cost: $1,500 to $3,500
This is ideal if you need a clean and simple website with a few pages to explain what you do. Perfect for tradies, coaches, solo operators and basic service businesses.
What you usually get:
- Up to 5 pages
- Clean modern layout
- Mobile friendly build
- Basic contact form
- Light SEO setup
- Fast loading times
Standard Business Website
Approx cost: $3,500 to $7,000
This suits most established businesses that want a stronger brand presence, better layouts and improved performance.
What you usually get:
- 6 to 12 Pages
- Custom design elements
- Stronger copywriting
- Improved SEO foundations
- Fast load times
- Blog setup
- Light integrations
- Better user experience
Advanced Website or Small Custom Build
Approx cost: $7,000 to $15,000
This level is for businesses that need something more powerful or more unique.
What you usually get:
- Custom designed pages
- Reusable components and templates
- Advanced animations
- Custom forms
- Booking system or membership area
- Integrations with CRMs or automations
- Stronger technical SEO and performance setup
E-Commerce Websites
Basic Shopify or WooCommerce Store
Approx cost: $3,500 to $7,000
What you usually get:
- Up to 20 products added
- Theme setup and styling
- Payment and shipping setup
- Basic store optimisation
- Apps or plugins installed
- Simple collection layouts
Mid to Large E-Commerce Stores
Approx cost: $7,000 to $20,000
What you usually get:
- Custom product page layouts
- Custom collection pages
- Advanced filters and sorting
- App integrations
- Abandoned cart flows
- Upsells and bundles
- Speed optimisation
- SEO and Schema setup
Fully Custom E-Commerce or Headless Build
Approx cost: $20,000 to $80,000
Examples include:
- Fully custom frontend design
- High performance builds
- Complex product configurators
- Custom checkout flows
- Heavy API Integrations
Ongoing Costs to Keep in Mind
- Domain: Usually $15 to $30 per year
- Hosting: Usually $20 to $60 per month
- Premium Plugins or Apps: Usually $10 to $80 per month
- Content Updates or Small Changes: Usually $50 to $300 per month
- Ongoing SEO or Ads: Optional but recommended
What About DIY Builders?
Tools like Wix and Squarespace are cheap to start with, but they have limits in speed, SEO and flexibility. Most businesses outgrow them and end up rebuilding.
So What Should You Budget?
- Basic Online Presence: $1,500 to $3,500
- Polished Brand Website: $3,500 to $7,000
- Custom Features or Integrations: $7,000 to $15,000
- E-Commerce Store: $3,500 to $20,000
- Fully Custom or Headless Build: $20,000 plus
Need Help Scoping Your Project?
At TALKK, we build websites for businesses all across Australia. If you want a quick estimate or want help choosing the right platform, reach out and we can walk you through the best options for your goals.
